How to get the faculties of your university engaged in Alumni Relations? This is a challenged shared by many Alumni officers! On this session Claire O’Sullivan, head of alumni relations, University of Birmingham; Darren Griffin, professor of genetics, School of Biosciences, University of Kent; Jade Bressington, University of Birmingham shared their experiences and different perspectives on the matter. The main … Read More
Keeping Data Real
My last CASE seminar turned out to be one of the most interesting. How can we who work with alumni relations use our databases more efficient and get deeper insight in our alumni? John Hill from LinkedIn showed us how LinkedIn are providing really powerful tools to find alumni around the world and help segmenting them for easier communication. By … Read More
Creative Approach to the Student-Alumni Lifecycle
One challenge many universities have is to maintain a relation to all their alumni. Even keeping this relation with a homogenous group would be hard, but with alumni spread over such a broad demographic spectra it seems almost as an impossible task. Tristan and Caroline spoke about how they strategically work to segment their alumni in order to give tailor … Read More
Your institution needs you! The rise of alumni relations
My first session from this year’s CASE conference was a panel discussion with the name “Your institution needs you! The rise of alumni relations”. The panel consisted of: – Michael Farthing, Vice Chancellor, University of Sussex, – Lucian Hudson, Director of communication, the Open University, – Jeremy Reffin, Research Fellow, University of Sussex – Paul Mylrea, Director of communication, BBC … Read More
After summer comes The CASE Europe Annual Conference
This year the conference is held in Birmingham UK and on the opening planetary we also learned that it is the largest and most diverse CASE conference with 1000 participants from 34 different countries! CASE is about learning, meeting and sharing experiences withing the different fields of Alumni Relations, Fundraising, Communication and Marketing within higher education. The Nordic region is … Read More