How to get the faculties of your university engaged in Alumni Relations? This is a challenged shared by many Alumni officers! On this session Claire O’Sullivan, head of alumni relations, University of Birmingham; Darren Griffin, professor of genetics, School of Biosciences, University of Kent; Jade Bressington, University of Birmingham shared their experiences and different perspectives on the matter. The main … Read More

My last CASE seminar turned out to be one of the most interesting.  How can we who work with alumni relations use our databases more efficient and get deeper insight in our alumni? John Hill from LinkedIn showed us how LinkedIn are providing really powerful tools to find alumni around the world and help segmenting them for easier communication. By … Read More

One challenge many universities have is to maintain a relation to all their alumni. Even keeping this relation with a homogenous group would be hard, but with alumni spread over such a broad demographic spectra it seems almost as an impossible task. Tristan and Caroline spoke about how they strategically work to segment their alumni in order to give tailor … Read More

My first session from this year’s CASE conference was a panel discussion with the name “Your institution needs you! The rise of alumni relations”.  The panel consisted of: –          Michael Farthing, Vice Chancellor, University of Sussex, –          Lucian Hudson, Director of communication, the Open University, –          Jeremy Reffin, Research Fellow, University of Sussex –          Paul Mylrea, Director of communication, BBC … Read More