One challenge many universities have is to maintain a relation to all their alumni. Even keeping this relation with a homogenous group would be hard, but with alumni spread over such a broad demographic spectra it seems almost as an impossible task. Tristan and Caroline spoke about how they strategically work to segment their alumni in order to give tailor their communication to their different target groups.
They had a lot of good advice about how to work towards that goal and a few of them were:
– Try to get as much information as possible about your alumni
– Get a clearer understanding of how to segment the group
– Define the most appropriate marketing channel for each segment
– Measure alumni engagement
Written by Johan Johannesson