We tend to get back to the importance of rankings, and how they relate to alumni relations. We would like to explain my opinions in this matter a bit more. Our reasoning goes as follows. 1. We believe that there will be more rankings of comparable programs at different universities. The Bologna accord will be one driving force for this, but there … Read More
The importance of word-of-mouth from alumni
This spring the annual Nordic Alumni Relations Conference was organized by University of Oslo. One very interesting presentation was held by Richard Taylor. He’s the director of marketing at University of Leicester and he talked about Alumni Relations from a Marketing Perspective. They did a survey to find out how new students had found out about the University of Leicester. It … Read More