In June 2024 Mira Aarnivuo from Hanken School of Economics asked us at Mira Network if it was possible to add a personal link to every mail in a big send out. Having this possibility, she hoped to simplify Hanken’s process with the Finnish career monitoring survey and to increase their response rate. A few months later a new feature within Mira CRM was at place.
– The response rate of the career monitoring survey of 2024 was two percent higher than in 2023. So yes, we got a good return on our investment. We also gained more reliable functionality, decreased the room for mistakes and got more insights and data about our respondents. On top of that the new feature makes this process less dependent on one person, as it is easy to use, says Alumni relations and fundraising manager, Mira Aarnivuo.
Hanken has been collaborating with Mira Network for about twenty years. The university has all their contacts and tools needed in Mira CRM when it comes to handling and communicating matters concerning alumni, fundraising, career services, event management and corporate relations.
Wanted to find a better way
– Last year we started asking ourselves: how can we do our work with this yearly career survey even better? Our previous way of using mail merge tools in Outlook, Word and Excel, or sending out over 200 e-mails manually and adding at personal link to every e-mail, were not good enough options, so we wanted to find a better way, Mira Aarnivuo says.
Increasing the response rate was a strong purpose for changing the process around Hanken’s career monitoring survey. But it was not the only one.
– Our aim was also to gain more information about our alumni regarding their careers and satisfaction with their education. This is vital information that helps us develop our curriculum. Every answer is valuable to us, in many ways, Mira Aarnivuo says and continues:
A recognizable sender
– As our alumni are used to receiving e-mails and newsletters from us, they are used to seeing a certain style of communication from us. We assumed that they would be more positive to clicking on a link from a recognizable sender than from an unknown one. We wanted the survey send out to look like our alumni communication and be visually appealing.
Do you want to know more about the feature for career monitoring survey? Just send an e-mail to anne.moegelvang@mira.se and ask for more information and/or a demo of the feature.