Aarhus University was the first university in the Nordic Region to integrate their CRM Solution with LinkedIn. After the implementation of Mira’s LinkedIn Integration 1600 members have connected their profile to LinkedIn. The university’s goal was that 50% of the members were going to use the integration.
– A big challenge for alumni organizations is that top of mind for alumni is not to update their information in the alumni portal. They do not remember to change their information every time they get a new job. We recently reached 20 000 members, a huge milestone! Mira’s LinkedIn Integration ensures us that the job information is correct. Logging in to the portal is easier, the alumni do not need to update their job information in more than one place when they connect their profile to LinkedIn. The job history is also very interesting. We can see were the alumni have ben working and use that information. Profile pictures also make a huge improvement; it gives more life to our portal and it is much more comfortable to contact someone who has a profile picture. Mira’s LinkedIn Integration is a multiple solution for multiple problems, says Jacob Jensen, Team Leader at Aarhus University.
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