− Hej Gunilla! Vad har ni på gång framöver? − Oj, det är mycket men allt är inte riktigt på plats ännu. En kul grej är att universitetet i år kommer att göra ytterligare satsningar på alumni och fundraising gällande både kampanjer och nyanställningar. Alumni- och fundraisingavdelningarna har slagits samman och vi är fyra personer som arbetar heltid med dessa frågor och en … Read More
Rankings and alumni programs
We tend to get back to the importance of rankings, and how they relate to alumni relations. We would like to explain my opinions in this matter a bit more. Our reasoning goes as follows. 1. We believe that there will be more rankings of comparable programs at different universities. The Bologna accord will be one driving force for this, but there … Read More
The importance of word-of-mouth from alumni
This spring the annual Nordic Alumni Relations Conference was organized by University of Oslo. One very interesting presentation was held by Richard Taylor. He’s the director of marketing at University of Leicester and he talked about Alumni Relations from a Marketing Perspective. They did a survey to find out how new students had found out about the University of Leicester. It … Read More