Are you doing the RUMBA?

Many of the conference participants enjoyed John Feudo session about the future of Alumni Relations and Fundraising. Most appreciated where one of the more practical tip to al the professionals:

When you create your goals do the RUMBA!

Realistic – make sure that your goals are realistic.
Understandable – make what you need to do understandable.
Measureable – make your goals measurable.
Bond by time – always have a time plan.
Action oriented – take actions to get there.