HOW TO: Manage unsubscribes from email subscriptions and campaigns

When communicating by email it is important to offer the recipient a convenient way of unsubscribing. Mira offers a few different technical solutions/features for this, and this article describes best practices for using them. 

Communication preference

In the person profile, there is a communication preferences field, that can be set to Do not contact by email. If this field is set all mass emails will be blocked. Use this for when you have a person in your Mira system that does not want any communication whatsoever by e-mail. 

 

To let recipients unsubscribe from a newsletter, but still be able to receive other mass emails, you can include a generic unsubscribe link in your newsletter. When creating an email design template, we can include the generic unsubscribe link in the design template, usually in the footer. When the recipient clicks the unsubscribe link, the person will be added to an unsubscribe list called Unsubscribe-General. Generally you have a group (query) of persons that you send your newsletter to. In order to only send make sure you exclude people in the Unsubscribe-General 

Multiple publications / segmented communications / subscription queries

The drawback of using a general unsubscribe link is that there are only two options for the recipient: she either subscribes to all newsletters or to no newsletters. If you have multiple publications (newsletters, topics or types of emails) that your alumni can subscribe to, you need a way to let the recipient select what publications she wants to receive. 

One simple way to manage unsubscribes is to keep a saved query with the recipients for each publication. To unsubscribe a recipient, simply remove the person who wants to unsubscribe from the query you use to keep track of the  recipients for that publication / mailing list / subscription query. 

Letting students and alumni manage their subscriptions

Depending on what alumni solution you are using, the method how your alumni or students manage their subscriptions vary a bit.

Portal
If you use the Mira portal, portal users can manage their subscriptions in the portal. 

In your send outs / email communication, inform your recipients that they can unsubscribe and manage their preferences in the portal and include a link.

My Alumni Page
If you use Mira My Alumni Page feature, you can include a link to My Alumni Page in your emails.

Using a unique personal link, the recipient can access their Alumni Page with one click, and edit her subscriptions. The alumn also has an easy way to update other information such as engagements, current employer, etc.

Alumni Registration Forms

If you use Mira Alumni Registration Forms, you can include checkboxes connected  to saved queries. That way an alumn can opt in and out of subscription queries. When an alumn first registers, she can opt in to each type of subscription. When she returns, she will see the current state for each subscription prefilled, and can unsubscribe and/or resubscribe. 

If you communicate with recipients who are not alumni or you do not use the Alumni Registration Forms or My Alumni Page modules, it is easy for Mira to set up specific unsubscribe links for a separate template. Each such template will then in effect become a separate mailing list. When sending emails using that template, all recipients that have unsubscribed from the link will be blocked from further sendouts from that specific template. Get in touch with us if you are interested in setting up one or more unsubscribe templates. 

 

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