Christmas is here and holiday season means an extra pressure on social media. Social Media is a powerful tool in today’s digital world and if you have a social media strategy – the holiday season is the perfect time to implement a campaign and utilize the extra pressure that exists. A christmas calendar is a creative and fun way for a university to interact with their audience.
Many higher education institutions in the Nordic region are working with digital marketing and more and more are using social media to establish its presence. Here are some brief tips and a concrete example from reality.
Brief tips on how to plan your Christmas Campaign on social media
- Identify what is most important to your organization right now that you want to start an extra buzz about
- Concretize how this is interesting and valuable to your audience, and make sure to communicate with this angle
- Plan your activities, set up goals, and start creating fun posts and activities (don’t forget to hashtag) that drives traffic and attention to your focus
- Follow up and draw lessons that you can use to make next campaign even better. What gave the best effect and what did not work so well?
Example from reality; KTH Christmas Calendar
A christmas calendar is a creative and fun way for a university to interact with their audience. Check out @kthstudent and their #kthjulkalender on Instagram and get inspired.
And don’t forget that social media is not a tool for managing your external relations, it’s marketing channel and a place for interaction. To own your data is critical for your organization.
Want to know more? Get in touch with Maja or on social media!
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